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See you at MICE


It started in 2009, in a Melbourne café with a simple idea; Keep it and use it again. We set out to design and make a barista standard reusable cup so people could enjoy better coffee on the go.

10 years on and KeepCup is embraced all over the world. Together, we have created a global movement and diverted millions of single use cups from landfill.

We recognise the importance of independent cafes and roasters to seed and drive this change. Afterall it was behind the machine that we dreamt up the world’s first barista standard reusable cup. Some of our most long-standing partners will be at MICE. KeepCup are their chosen re-useable for sale on stand. Be sure to visit, we’re at stall 98.

Hear what we've been up to

We’re leading the charge to ensure the world no longer needs, wants or uses disposable cups. We’re all in this together and we value those who support the movement, from the everyday coffee lovers, to the café and roasters who have supported and driven reuse.

Last year, we donated $55,000 to Sea Shepherd, we helped Reground get their wheels, we donated our time and products to OzHarvest, we commissioned the independent Life Cycle Analysis, and we’ve continued our commitment as a B Corp partner.

Now, as we begin our 10th year, we’re excited to announce our commitment to 1% for the Planet, pledging 1% of our global sales revenue to people on the front line protecting our planet and its biodiversity.

Rinse with us and be part of the reuse revolution

Don’t forget to bring your KeepCup to MICE this year. We have the KeepCup Rinsing Stations to help you enjoy a disposable free exhibition and to be always coffee-ready.


Calling all Changemakers.

Momentum is growing, and we want to finish what we’ve started. We would love to understand your experiences to drive forward our vision of a disposable free world. Visit our stand #98 and complete our survey to help us shape the reuse revolution.

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