Keep Up with KeepCup

Every year, we check in on our customers to keep our finger on the pulse and understand what matters to you. What you tell us in our annual Reuse Survey paints a solid picture of your changing attitudes towards reuse,...

Last week, the Australian Prime Minister released a plan to reach net zero emissions by 2050. At just 29 pages about 1,800 pages shorter than the UK’s equivalent — it reads more like a list of buzzwords and accounting sleight-of-hand...

The UK government has proposed introducing a takeback obligation on anyone who sells drinks in disposable cups. This would put the on us on your local café to install dedicated bins and would require significant investment in specialist recycling facilities...

B Corporation has named us one of the Best for the WorldTM in the environment impact category for a third year, recognising our ongoing commitment to do and be better. It’s not just about the B Corp badge of honour,...

KeepCup was never about awards and accolades. It was a simple idea to outperform the disposable coffee cup and reduce waste, all while enjoying the everyday pleasures that make life a little more sparkly. The reward of knowing you were...

When we started KeepCup, my brother Jamie Forsyth and I would debate how we would market our product. Would it be sexy - appealing with colour, design, fashion? Or would it be about our green credentials – impact, reuse and...

Reducing problematic and unnecessary waste is why we’re in business. In 2019 we voluntarily joined the Australian Packaging Covenant Organisation (APCO), committing us to report annually on our packaging impact and progress as well as actionable improvements. Our first report...

We’ve spent over a decade campaigning against single-use cups and throwaway convenience culture. In that time, we’ve seen first-hand how social movements can grow from an idea to a powerful force for change through the aggregated effect of many small...