The KeepCup story

From Melbourne to Main Street USA
KeepCup is now used in more than 75 countries. What started as a grassroots reuse movement — driven by coffee lovers, backed by independent cafés and specialty roasters — is now a global standard.
The range has grown with the mission. For hot drinks, the Brew Cork delivers taste-pure tempered glass clarity, while the Thermal and leakproof Commuter in vacuum-insulated stainless steel are built for the American commute — keeping drinks hot for 4 hours, cold for 8, without the bulk of a traditional travel mug.
For iced coffee and cold drinks — and let's be honest, America runs on iced coffee — the KeepCup Cold Cup range was designed from scratch for the way cold drinks are actually drunk. The double-wall Longplay Glass keeps condensation off your hands; the Cold Thermal with press-fit lid and Cold Commuter with screw-fit lid handle the commute; and the Cold Brew Cork brings natural warmth to cold carry. Purpose-built, not retrofitted.
Rounding out the range: the Go Bowl brings reusable eating to the table, and the KeepCup Water Bottle launches in April 2026 — the best reusable water bottle from the team that invented the reusable coffee cup.

We Back It Up

We are a certified B Corporation. We manufacture and assemble locally, using recycled and recovered materials where possible. Our packaging takes a lightweight cardboard-first approach — because the thinking has to extend beyond the product itself. We publish our lifecycle assessments — the numbers, not just the narrative. We sell spare parts, because replacing a lid shouldn't mean replacing a cup. We give 1% of revenue to not-for-profits protecting the environment and natural world. And since 2009, over one billion disposable cups have been diverted from landfill.

Your Cup. Your Call.

The best reusable cup is the one you actually use. We design for that — beautiful enough to reach for, reliable enough to trust, personal enough to feel like yours.
You didn't just buy a cup. You started something.
KeepCup. Make it yours.

Opened in DTLA in 2013. Used in 75+ countries. Independently owned.
Shop the full range →

As a society we’re at a critical juncture, sliding over the precipice.  We’re in a climate emergency, on track to 4–6 °C temperature rise when we need to limit warming to 1.5°C.  

In the wake of Covid-19 the world is likely to reduce emissions by 5% in 2020, but this only underscores the scale of the problem - at least 45% reduction in annual emissions is required to stay below 1.5°C. 

Let’s debunk two myths.

This basic misunderstanding of food safety has again gained traction during Covid-19, despite medical professionals the world over coming out in support of reuse. When KeepCup first launched, this misunderstanding of food safety was such a barrier to reuse that we got a letter of legal advice to share with cafes confirming that reusables are supported by the health and safety regulations and a letter from then Victorian Premier John Brumby, endorsing KeepCup and the positive impacts of reuse on our health and the environment. 

This myth is perpetuated by Big Plastic and the large corporates responsible for much of the world’s single-use packaging waste, who claim to “just be giving customers what they want.” In ten years, the activism of individuals and organisations has demonstrated that convenience at the cost of the planet is not actually what people want - we want better choices.