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We love to tell our story – what we do, why we do it and the wins and challenges of our decade long journey. Here's some highlights of our features, that share background and insights into our business.
KeepCup founder Abigail Forsyth on how the reusable cup was born and the need to keep advocating for reuse in the face of the pandemic.
The environmentally friendly Australian-made reusable coffee cups.
10 years on from launch KeepCup reveal which market is the toughest for the company to crack into.
'Stupidest idea ever' how the reusable cup nearly didn't happen.
The “crazy” 400% increase in sales fuelled by ABC’s “War on Waste” program.
Talking Clean with Irene podcast
KeepCups incredible business journey and café culture changes due to COVID-19.
Revolutionising coffee culture.
Lady Start Up (Mamamia) podcast
Creating a stylish product and changing behaviour.
Plastic Revolution podcast
Ten years on and becoming the generic term for a reusable coffee cup.
Sprudge: Seed To Cup podcast
KeepCups history, journey and the future.
Four lessons in building a sell-out product.
Design Your Life
Behind the KeepCup name and what goes into becoming one of the founding Australian B Corps.
City of Darebin - Sustainability Matters
How KeepCup turned a problem into a sustainable business opportunity.
In conversation with KeepCup founder Abigail Forsyth.
Grow Ensemble podcast
How reuse (and a coffee cup!) can prevent climate change.
KeepCup rated #1 best travel mug, according to coffee snobs.
8 gift ideas for the always-on Dad
Scientists say it’s safe to keep using KeepCups
Introducing KeepCup Thermal
8 best eco-friendly products of 2021: Staff picks and favorites
The Strategist - New York Magazine
What yoga instructor Adriene Mishler can’t live without
Best reusable coffee cups for a more sustainable 2021
13 best reusable coffee cups that aren’t adding to the landfill
Body and Soul
2020 Christmas Gift Guide
Torrens University B Corp
KeepCup mission to reduce the world’s reliance on single-use waste, B Corp certification and the importance of businesses working as a force for good.
Perfect Daily Grind
Why is recycling single-use coffee cups so difficult?
Yarra City Council
Benefits of installing solar for local businesses.
We appreciate support in raising awareness around reuse and sustainability. We've linked to some key assets that may be useful in your quest to promote KeepCup.
Usage notes: KeepCup is our name and trademark, registered globally since 2019. Please use KeepCup in reference to our business and products and not a category reference.
Download assets >
Interested in our story? This is a good place to start.
The KeepCup story >
Giving and advocacy >
Our impact >
Want to feature the future or wish to request additional assets and imagery? Contact us and we'll get back to you as soon as possible.